10 Damaging E-learning Myths

I came upon this article and immediately found it relevant to what was discussed recently. The clients frequently dictate what they think should be included in the training -- regardless of what a task / needs analysis says.

The ten myths listed in the article are all worth investigating, but the first three deserve front page recognition.

• Volume = value. E-learning tends to be priced in terms of hours of learning content produced. The problem is that value is becoming equated with volume of content rather than the degree to which a solution meets the training need.
• We are producing content. Many customers still approach suppliers with the question, "How much will it cost to turn this content into e-learning?" It doesn´t matter how much quality content is produced if it doesn´t lead to a change in learner knowledge, attitudes or behaviour.
• We must include all of the content. Customers frequently seem to believe that it is their duty to cram as much content as is possible within an e-learning programme. They don´t seem to realise that displaying content offers no guarantee that it will be understood, recalled and used in the workplace.
  
  

This list could be used to educate clients as they impact the outcome of our work considerably.