We all remember the web sites of those who just got a WYSIWYG HTML editor; the blinking text, numerous font styles, horrid patterned backgrounds. Just because the tools were there, it doesn't make one a web designer.
Joe Fournier writes in his article "Rapid e-Learning Grows Up", SMEs and Intructional Designers should form partnerships to produce more effective learning with rapid e-learning tools.
Subject matter experts many times don’t know how to teach; they just know their subject...The SMEs may produce the source content—in PowerPoint or Office format—but that base material gets greatly enhanced when a professional instructional designer adds interactions and edits the material.
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