- Jenna Delaney's ah-ha moment "I did it! Finally!"
- Sean: "I'm not as alone in joy/misery as I previous thought."
Recognition by LINGOs to Greg Davis - 2009 Volunteer of the Year. He delivers all his training online from Panama. Corporate partner of the year is Articulate. So now I need to check out LINGOs more. The concept is interesting.
LINGOs (Learning for International Non-Governmental Organizations) works to improve the performance, lower the cost and increase the effectiveness of Non-Governmental Organizations (NGOs.) Together, LINGOs member agencies provide humanitarian relief and development assistance in over 125 countries around the world. By working together, LINGOs agencies and partners increase the impact of their work by sharing learning resources.Keynote Speaker, Bill Tancer
Click: What Millions ARe doing Online and Why It Matters to You as an ELearning Professional
Bill Tancer is the general manager of global research at Hitwise, the world’s leading online competitive intelligence services. Or really, a datageek. How so? He entered the talent show at Science Camp in high school and WON! Don't forget to celebrate Pi day! (3/14)
"To become aware of the possibility of the search is to be onto something." Walker Percy
He got started as a writer by given an assignment, then Googling "how to write a magazine column". Immediate need? Immediate search. Immediate learn.
Hitwise's data sampleis massive... can't get into the stats now. Can't read the slide.
So he gets stranger. He has this obsession with prom dresses (?!). Specifically the search terms on 'prom dresses'.
"What is the one thing people is searching to buy on the internet?" Prom Dresses. The spike occured the first week of January. Strange because retailers put out the marketing for prom dresses in March.
Turns out the answer was given by the GM or a teen magazine who approached Tancer at a presentation. The teen magazines started putting out their prom dress promotion in January to change consumer behavior. Solved.
Another data story: data also shows huge spike for the term "diet" starting Jan 1... but drops sharply on Jan 5. Go fugure. Know when "diet" is the lowest? Thanksgiving.
About engagement ring search data...
The search spike is the week before Thanksgiving. Jewelery stores marketing on engagement rings are right after Thanksgiving. WTF?
The theory is: girls bring guy home to meet family. Guys pressured to get an engagement ring. OR... guys are searching before Thanksgiving to get information on them, comparison shop, before they actually make the purchase after Thanksgiving.
An ah-ha moment: Dancing With The Stars is really a popularity content. Therefore, he predictited the winner by checking out the search term data on the contestents. Turns out he was wrong in his prediction. But he was excited that he was wrong. Why? Becasue he's a datageek.
On closer analysis, the data reveals the real reasons why the DWTS search results were skewed. The searchers weren't fans, but sex-starved males checking out the hot contestent. You have to pay attentionto the intent of search as well as the search results. "The Stacy Keilber Correction Coefficient (SKCC)."
Applying the SKCC to housing sales, Tancer predicted how the housing market was going to go. His prediction was wrong, but he was "almost right".
Cognitie Dissonance - the difference between giving an honest answer and giving an answer that you think is the one someone wants to hear. But really, actions speak louder than words. For example, if you ask "who visits porn sites?"... crickets. But when you look at the data of visits to pron sites they're through the roof. So... who's lying?
The Narrative Fallacy: creating a story after the fact so that an event will seem to have an identifiable cause. (See Nassim Nicholas Taleb and his book Black Swan).
The data also suggest that as the market tanks during this recession, eLearning enrollment increases. So, is eLearning recession proof? Enrollment at online universities and online components of brink & morter universities show it's a fact. The higher income people are taking advantage of going back to school.
The value of Twitter: you can listen and and to any conversation in the Twitterverse. Tancer found his value in it when he gave an immediate plug to his book to someone who had just asked if it was any good. For more data, check out search.twitter.com and trends.google.com.
Corporate eLearning isn't forgotten. They haven't gotten the same huge increase as university eLearning, but searches for eLearning platforms have increased. Technology companies are leading the way, followed by education, online retailers and the entertainment industry.
So...
Observed behavior provides unique insight into changing consumer sentiment.
Great Keynote!! I guess I'm a datageek, too!
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